Saturday, April 19, 2008

Choosing the Cream of Internet Marketing Newsletters

In this age of information, we get to read everyone's opinion on any number of topics. We have access to the best and the worst information at the drop of a key stroke. Voila! Instant gratification for the info junkie.

Internet Marketing is no different. Type "Internet marketing newsletter" or "make money on line newsletter" into Google and you are given an assortment of information to send the most dedicated business info junkie into a tail spin.


So, how do you know that Joe Marketer is the real deal. Just because he is #3 in Google doesn't mean he has the most honest, useful information on making money on line He may just know how to do the SEO tricks like a magician. Or on the other hand, they may have real solid business how-to, ripe for the Internet newbie to pick and glean from.

I was a newbie not so very long ago and got to slog my way through lots of entrepreneurial fluff and facts. I am here to tell you it seems like all we need to go through the gauntlet before we really get the reward of very real, solid business advice.

I now look for several things when checking out an Internet Marketing newsletter:

#1 A Bio or About Me - I take a look through who this fellow or gal is and how long she has been at it. Length of time isn't the key, it is experience that I am looking for. Do they do what they are preaching on their website? I am not looking for the $1,200 in one day type testimonies so much as, that you know that that is how they made their $1,200. Pretenders are transparent. They are the ones that really hype it up. Lots of flashy ads and gimmicks – they just lose my interest.

#2 - Lots of free instruction; no strings attached. Real Internet Marketers realize that as a marketer they must give first in order to receive. Givers end up the greater receivers in the long run. These are the guys and gals who are teachers/entrepreneurs. They love what they do and love to teach others the same. I look for articles, videos, charts, e-books. Anything that can fill my hungry budding entrepreneurial soul. they draw you into their enthusiasm. You feel inclined to just dive in right after reading one of their articles or reports.

#3 - Opt-in box to get on their regular list and RSS feed, too. I know this may be contrary to what you feel like most of the time. But I know from my own experience that there are certain of my favorite "gurus" that send out regular emails - I love to hear from them. Their messages are never tiresome. You get to wondering if they died if they don't email you more often!

#4 Contact or support page. I hate it when the guy makes himself so inaccessible that you have to call a PI to get in touch with him! I understand needing to sort through spam and harassing email. But after all, he is in business to help people, right? So, a support page is a biggie for me. Nope, I don't buy from someone that is hiding behind a dead end website.

With that I propose to only present Internet Marketing newsletters that fulfill the 4 basic criteria above and I will make note of any other extraordinary features, too.

Blessings!


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